![]() “It was that bit of effort,” Pachet says, “so she could say she made the cake. They removed dried egg from an instant cake mix, so the customers – usually housewives back then – would have to add a fresh egg. As the story goes, a food conglomerate in the 1950s boosted sales when they figured out that when you get the customer involved in the cooking, even a little, sales rise. “It’s like the instant cake mix story,” Pachet says. ![]()
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